I was asked to create a logo for a parent group in Knoxville with the following instructions:
No real concrete thoughts on image- something fun and eye-catching that would pique interest of young families (some of whom might not be involved with a synagogue, or any aspect of the jewish community). The design would be something we’d use to advertise for this specific event…Hopefully that’s a tiny bit helpful?
It was! And if you don’t know, plotz is an Americanism of a Yiddish word, and it means more or less to plop down or collapse from exhaustion. Notice how the letters have been stretched (as in stretched too thin), and its severity is sort of tongue in cheek. The logo has been used for their ads and other communication.