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adam rowe

adam rowe

mostly art and music

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Tag: logo

knox plotz logo

knox plotz logoI was asked to create a logo for a parent group in Knoxville with the following instructions:

No real concrete thoughts on image- something fun and eye-catching that would pique interest of young families (some of whom might not be involved with a synagogue, or any aspect of the jewish community). The design would be something we’d use to advertise for this specific event…Hopefully that’s a tiny bit helpful?

It was! And if you don’t know, plotz is an Americanism of a Yiddish word, and it means more or less to plop down or collapse from exhaustion. Notice how the letters have been stretched (as in stretched too thin), and its severity is sort of tongue in cheek. The logo has been used for their ads and other communication.

phd engineering

PHD Engineering, Llc. is an engineering firm specializing in engineering, design, drafting, technical consulting, HVAC/R, mechanical engineering, piping, civil engineering, nuclear engineering, & electrical engineering. So, everything, basically. The name came from the fact that the partners all have PhDs. About the only thing they didn’t have was a logo.

Here are the designs I came up with to start.

And here is an example business card using the chosen logo.

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